Video: Looking for love – or leads – with Facebook ads

It’s been almost a year since I used Facebook pay-per-click ads to meet women … and received some fun media attention in the process.

As you may recall, I used Facebook’s demographic- and interest-based targeting to drive eligible bachelorettes to my Facebook page. Clicks cost about $.75. That’s 10 clicks for the price of a cocktail!

Creepy? Yes. Effective? Yes!

The project made a fun case study for DIY marketers seeking to stretch limited Facebook budgets. Here’s a presentation I gave on the topic last summer:

Facebook Campaign Overview

Facebook Ad Targeting and Bidding

Facebook Pages and Free Apps

Facebook Campaign Results

Click the image to watch ’em all on YouTube.