I’m Matt Simpson. Marketer. Startup enthusiast. B2B guy. I’m an MBA with Fortune 500 experience. I helped lead Bulbstorm to acquisition. Meet me.

Game of Thrones wants YOU to join a startup

I spent the first year of the Great Recession stuck in a corporate cubicle farm. As I wrapped up my MBA and eagerly awaited my career’s liftoff, my employer shed one-quarter of its work force and saw its stock price plummet from $28 to $2. Needless to say, opportunity was limited in such a resource-starved […]

Here’s to the crazy ones – the startup founders

Here’s to the crazy ones – the startup founders and their teams. I respect the hell out of you. I don’t envy you in the least. I’ve been there. I was employee six at a software startup that grew to two dozen before we were acquired in 2013. I did the 12-hour days, the six-day […]

I caught my limit aboard the good ship Bulbstorm

“When you go fishing you can catch a lot of fish, or you can catch a big fish. You ever walk into a guy’s den and see a picture of him standing next to 14 trout? No, he’s holding a 3,000-pound marlin.” ~ The Social Network When I joined Bulbstorm in October 2009, I thought […]

3 dos and 2 don’ts for settling the digital marketing frontier

I previously posted about the importance of a dedicated R&D budget for digital marketing innovation. Of course, a budget is useless if it’s squandered. And in digital marketing, there are plenty of opportunities to burn cash. Digital marketing is an unsettled frontier, populated by self-proclaimed gurus, snake oil salesmen, and iffy startups. You can strike […]

Facebook advertising for the single-and-looking

I’m a single guy with specific taste. I’m only interested in women with the potential to become my intellectual and spiritual partner over the long term. On any given night, these women may be in bars. Or coffee shops. Or yoga classes. Or laundromats. In the unlikely case that I’m in the same place at […]