My love of startups begins

In my tenure with social-mobile startup Bulbstorm, I changed desks 10 times, shifted between four job titles, and provided key leadership as we grew from six employees to over two dozen en route to acquisition by ePrize (a Catterton Partners portfolio company). Here’s how I contributed …

Bulbstorm marketingBulbman: Saving startups in a single bound.
• Collaborated with CEO and sales leadership to define brand position and value proposition
• Developed strategy, created content, and oversaw design of all marketing assets
• Oversaw efforts to define funnel, generate new leads, and programmatically nurture cool leads
• Coordinated work of up to eight teammates in creative and marketing roles
• Expanded team productivity and accountability by implementing Agile and developing project management guidelines
• Received Velcro Award for “leveraging a prickly side and a soft side to hold things together”

Client solutions 
• Guided all clients on online contest best practices including tech integration, community management, media buying, prizing, and official rules
• Managed communities and campaigns for $500M CPG manufacturer Ruiz Foods as brands grew to 350k+ fans
• Led Ruiz Foods website rebuild from strategy through creation of sitemap and content outline to RFP distribution
• Launched Ruiz Foods email program, achieving 22.6% open and 8.6% click thru rates
• Oversaw ad buys of $250k+ across Facebook, Google, YouTube, and in-game networks; personally executed Facebook and in-game buys
• Documented internal processes to make projects easier, more predictable, and more profitable to execute
• Oversaw reporting to ensure accuracy, develop takeaways, and identify sales opportunities

Product management
• Represented client and marketer needs in development of core products
• Documented reqs for dashboard displaying 20+ metrics from multiple APIs across six categories
• Led thought around sharing, Facebook auth, and other social functions in user experience
• Created initial user flows and wireframes for client campaigns and prebuilt campaign templates