When it comes to digital marketing, there are huge benefits to being an early adopter.
First, there are cost efficiencies in new platforms due to lack of competition. Second, to borrow a real estate analogy from Tom Martin, those who move into a neighborhood before it’s popular benefit most from any future popularity.
Of course, a preference toward early adoption can give way to shiny object syndrome. It can distract time and budget away from programs that are already proven.
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