This ad image is performing best, perhaps because my face is partially-hidden.
I’m a single guy with specific taste. I’m only interested in women with the potential to become my intellectual and spiritual partner over the long term.
On any given night, these women may be in bars. Or coffee shops. Or yoga classes. Or laundromats. In the unlikely case that I’m in the same place at the same time, the only filter I’d manage to apply is physical. At first meeting, a woman is like a Facebook profile with her privacy settings too high.
But, interest-based pay-per-click ads remove the privacy shroud and deliver insight into her intellectual and spiritual nature at 75 cents per click. That’s about 10 clicks for the price of a cocktail that may or may not end up splashed in my face!
Facebook marketing for the eligible single
On April 2, I launched a Facebook ad campaign designed to find me a date. As a true marketing dork, I built 9 distinct ad versions for testing purposes – 3 creative variants and 3 interest-based targeting variants.
Demographically, ads targeted single women ages 28 to 34 within 25 miles of Tempe. Interest groupings were:
- Yoga, Bikram Yoga, etc. (max reach: 940 users)
- Buddhism, meditation, metaphysic, etc. (max reach: 580)
- Deepak Chopra, Eckhart Tolle, etc. (max reach: 420)
For a landing experience, I created a Facebook fan page with free contact form and welcome tab apps. (Thanks to Mari Smith’s Big List of Apps!) Yes, it’s ghetto. My html skills are weak and Facebook’s iFrame bug is weaker.
Why not drive to a WordPress page or dating site profile? Well, Facebook grants a lower cost-per-click to advertisers keeping traffic on site.
Plus, users maintain grip on their Facebook security blanket when: A) an ad doesn’t include a fishy third-party URL, and B) the landing page keeps the Facebook URL and header.
Why Facebook instead of Match?
I know what you’re thinking. Why not just use Match, eHarmony, or some other dating site? Three reasons:
- Match is too competitive. The economy of Match favors women. As a man on Match, I’m a buyer in a seller’s market. One female friend received 86 messages in 3 weeks on the site! Personally, I’d rather attract a woman before she hits Match’s meet market.
- Match’s interest-based targeting sucks. On Match, I can filter by any number of physical fetishes from hair color to ethnicity. But filtering by spirituality or intellectualism is relegated to clunky keyword searches. (Sorry, but spiritual not religious is too vague to be meaningful.)
- Match is too labor-intensive. To be effective, Match simply requires too much active attention. Facebook ads are set-and-forget. At this point, I have more money than time … especially at 75 cents per click.
OK, let’s see some ad data
My Twitter avatar is performing worst of the bunch. Time for a change?
Let’s cut to the chase. In five days, my campaign drove 30 clicks and 5 leads via contact form for $19.39. By comparison, a Match membership costs $34.99 per month (with no guarantee of traffic or leads). The upfront labor costs are roughly the same.
Here’s a breakdown of my Facebook ads by interest:
| Interest | Imps | Clicks | Leads | Spent |
| Yoga | 8,592 | 5 | ? | $3.75 |
| Buddhism | 10,630 | 15 | ? | $9.43 |
| New Age | 8,523 | 10 | ? | $6.21 |
| TOTAL | 27,745 | 30 | 5 | $19.39 |
| x | ||||
| Interest | CTR | CPM | CPC | CPL |
| Yoga | 0.06% | $0.44 | $0.75 | ? |
| Buddhism | 0.14% | $0.89 | $0.63 | ? |
| New Age | 0.12% | $0.73 | $0.62 | ? |
| TOTAL | 0.11% | $0.70 | $0.65 | $3.88 |
Yes, I’m a tad disappointed that I cannot track leads by interest group. If only Salesforce had a free contact form plug-in …
But Facebook ads are just creepy …
What are the ethical ramifications of the campaign? Is it creepy to target women with PPC ads? Are there privacy implications of interest-based targeting? What about eyes romantically locking from across a crowded room?
I don’t know. Thanks to Match, eHarmony, and others, America has come to accept attraction-based singles marketing. It’s modern day serendipity when your match stumbles across your dating profile.
Women who dig yoga also seem to dig this picture of my on a hike.
Promotion-based singles marketing is a whole new ballgame. On Match, there’s no amount of money one can invest in order to boost profile traffic.
(For about $10, you can add a “guarantee” to a six-month commitment that adds a green highlight to your profile in search results.)
The times may be a-changing. Chas McFeely is offering a $10,000 bounty to whoever introduces him to his future wife. My cost structure is more modest, but I’m essentially paying Facebook to set me up.
So, is this campaign weird? Maybe. As one respondent to my ad said, “My opinion: creepy, invasive AND cool!”
What do you think? Let me know in the comments!
https://door31.ru
https://hamster31.ru
На сайте https://xn--e1anbce0ah.xn--p1ai/nizniy_novgorod вы сможете произвести обмен криптовалюты: Ethereum, Bitcoin, BNB, XRP, Litecoin, Tether. Миссия сервиса заключается в том, чтобы предоставить пользователям доступ ко всем функциям, цифровым активам, независимо от того, в каком месте вы находитесь. Заполните графы для того, чтобы сразу узнать, какую сумму вы получите на руки. Также следует обозначить и личные данные, контакты, чтобы с вами связались, а также город. Все происходит строго конфиденциально.
https://iihost.ru
Woah! I’m really enjoying the template/theme of this site.
It’s simple, yet effective. A lot of times it’s hard to get that “perfect balance”
between user friendliness and appearance. I must
say you have done a excellent job with this. In addition, the
blog loads extremely quick for me on Firefox. Outstanding Blog!
https://derewookna.ru
aparthome.org
krepezh.net
The choice of equipment is a key point when audio-kravec.com installing an outdoor sports complex. It must be safe, durable and weather-resistant. It is recommended to choose products from trusted manufacturers who offer a guarantee on their products.
I all the time used to study paragraph in news papers but now as I
am a user of internet so from now I am using net for
articles, thanks to web.
женский психолог онлайн
https://door31.ru
Facebook advertising for the single-and-looking에 대해 글을 써줘서 감사합니다!
정말 좋았습니다!
Great post. I was checking constantly this blog and I am impressed!
Extremely helpful info particularly the final part :
) I maintain such information a lot. I was looking for this particular information for a long time.
Thank you and best of luck.
https://dpk-svetlana.ru
Ищете полезную информацию как получить визу «цифровой кочевник Испании или digital nomad»? Посетите страницу https://vc.ru/migration/1171130-vnzh-ispanii-kak-poluchit-vizu-cifrovoi-kochevnik-ispanii-ili-digital-nomad-spisok-dokumentov-i-kakie-nalogi-platyat и вы найдете полный список необходимых, для оформления, документов и какие налоги платятся в дальнейшем. Подробный обзор.
https://derewookna.ru
https://door31.ru
best online casinos for 243 Crystal Fruits
Piece of writing writing is also a fun, if you be acquainted with after that you can write
otherwise it is difficult to write.
oda-radio.com
Продвинутые инструменты отслеживания рабочих смен помогают оптимизировать оперативного управления.
Точность фиксации устраняет погрешности в планировании графиков.
Администраторам становится проще проектные задачи с детализацией.
https://bwingiris.net/tech/why-do-companies-need-hr-analytics-for/
Персонал имеют удобный учёт для отслеживания .
Внедрение таких систем значительно ускоряет внутренние операции без лишних затрат .
Это гарантирует слаженность при распределении задач, сохраняя результативность команды .
https://emagics.ru
2023 Hit Slot
https://benatar.ru
Greate article. Keep posting such kind of information on your blog.
Im really impressed by your blog.
Hello there, You’ve performed a great job. I’ll certainly digg it and in my opinion recommend to my friends.
I’m confident they’ll be benefited from this web site.
https://dostavka-vrn.ru
https://emagics.ru
Hi! I just would like to offer you a huge thumbs up for your excellent info you have here on this post.
I will be returning to your site for more soon.
Ищете острых ощущений и спонтанного общения?
https://chatruletka18.cam/ Видео чат рулетка
— это уникальный формат онлайн-знакомств, который соединяет вас с абсолютно случайными людьми со
всего мира через живое видео.
Просто нажмите “Старт”, и система моментально подберет вам
собеседника. Никаких анкет, фильтров или долгих поисков — только живая, непредсказуемая беседа в реальном времени.
Это идеальный способ найти новых друзей,
погружаясь в мир случайных, но всегда увлекательных встреч.
Главное преимущество такого сервиса
— его анонимность и полная спонтанность: вы никогда
не знаете, кто окажется по ту сторону экрана в
следующий момент.
https://hram-v-ohotino.ru
психолог онлайн тг
Since Twitter videos and GIFs are typically embedded within tweets,
our process involves copying the tweet’s link and pasting it into the provided text
box.
I always emailed this web site post page to all my contacts, because if like to read it then my contacts will too.
Before installation, it is necessary sveto-copy.com to prepare the site: remove debris, level the surface and, if necessary, carry out work to strengthen the soil. It is also necessary to take care of the drainage system to avoid water accumulation on the territory of the complex.
https://dosaaf71.ru
https://hamster31.ru
excellent submit, very informative. I ponder why the opposite specialists of this sector don’t understand this.
You must continue your writing. I am sure,
you have a great readers’ base already!
whoah this blog is magnificent i love studying your articles.
Keep up the good work! You know, many persons are hunting
round for this information, you can help them greatly.
I’d like to find out more? I’d like to find out more details.
I like it when individuals get together and share opinions.
Great website, keep it up!
https://felomen.ru
This article is really a good one it assists new net users, who are wishing for blogging.
My blog post; خرید بک لینک
https://cbspb.ru
Pretty! This was an extremely wonderful article. Thank you for providing
these details.
Казино Вавада слот 243 Space Fruits
Hey are using WordPress for your site platform?
I’m new to the blog world but I’m trying to get started and create my own. Do you need any html coding expertise to
make your own blog? Any help would be really appreciated!
I’m not sure exactly why but this site is loading
extremely slow for me. Is anyone else having this problem
or is it a issue on my end? I’ll check back later on and
see if the problem still exists.
https://house-women.ru
https://gummi24.ru
20 Super Blazing Hot играть в Монро