Dear Yorick, how doth your skull enhance our brand image?
A bit of media exposure last week left my company’s marketing communications team to resolve a philosophical debate regarding content management.
To post or not to post?
The local metro here in Phoenix, Arizona, was working on a feature about Challenge ABC, for which my company offers Solution XYZ. We matched the reporter with a subject matter expect, and our company was featured in the final 63 words of the 958-word article. (Go team!)
The question then arose: Should we post the article as an additional resource on the webpage for Solution XYZ? The page already offers datasheets, case studies and an archived webinar, so finding enough content to post is not an issue.
I figure there are two ways a third-party article adds value to your website.
1. Audience Education
Will the audience better understand the challenge? In this case, probably not. Because it was written for a daily metro’s broad audience, the article was a tad general for our highly-informed B2B audience. A white paper or technical brief is a better candidate for the real estate.
2. Brand Enhancement
Will the audience have a more favorable impression of the company? Again, probably not. Our value proposition was properly represented and our executive’s sound bite added value to the article. But our place at the bottom of a 1,000-word article didn’t provide great brand exposure.
If the answer to either question was yes, we would have posted. Instead, we punted.
The article was a perfect catalyst for a post on the corporate blog and conversation on social networks. And from those social media forums we could drive to the Solution XYZ page. But we decided the article didn’t add value as a standalone link.
What’s Your Take? Would you have posted a link to the article? Is there a question we failed to ask ourselves? Let me know in the comments below!
It is appropriate time to make some plans for the future and it is time
to be happy. I’ve read this post and if I could I desire to suggest
you few interesting things or advice. Maybe you can write next articles referring to this article.
I wish to read even more things about it!
Feel free to surf to my site พนันบอลออนไลน์ ผิดกฎหมายไหม
Its such as you read my thoughts! You appear to know a lot approximately
this, like you wrote the book in it or something. I believe that you simply can do with a few %
to force the message house a bit, however other than that,
this is excellent blog. A great read. I’ll certainly
be back.
Bu kontentə görə təşəkkürlər. Saytı dostlarıma tövsiyə edəcəyəm.
Mostbet merc reyi
You should take part in a contest for one of the best blogs
on the web. I am going to recommend this site!
Stop by my site … สมัคร 77bet
It’s not my first time to visit this site, i am visiting this website dailly and get fastidious information from here
everyday.
Here is my homepage: เครดิตฟรี
Hi there! I know this is kinda off topic but I was wondering if you
knew where I could find a captcha plugin for my comment form?
I’m using the same blog platform as yours and I’m having problems
finding one? Thanks a lot!
Also visit my site :: สล็อต pg
Super platformadır! Uğurlar!
Mostbet sayt
Ahaa, its fastidious conversation about this post at this place at this weblog, I have read all that, so now me also commenting here.
my web-site; ทางเข้า 1xbet
Mərc strategiyaları haqqında tövsiyələr çox faydalıdır.
Mostbet onlayn oyunlar
Hello to all, how is the whole thing, I think every one is getting more from this site, and your views are fastidious designed for new users.
Feel free to visit my website คาสิโนเว็บตรงไม่ผ่านเอเย่นต์
Wonderful article! This is the type of info that are supposed to be shared around the
net. Shame on the search engines for not
positioning this post higher! Come on over and talk over with my site .
Thank you =)
my homepage; คาสิโนออนไลน์