As you may recall, I used Facebook’s demographic- and interest-based targeting to drive eligible bachelorettes to my Facebook page. Clicks cost about $.75. That’s 10 clicks for the price of a cocktail!
Creepy? Yes. Effective? Yes!
The project made a fun case study for DIY marketers seeking to stretch limited Facebook budgets. Here’s a presentation I gave on the topic last summer:
Facebook Campaign Overview
Facebook Ad Targeting and Bidding
Facebook Pages and Free Apps
Facebook Campaign Results