I’m Matt Simpson. Marketer. Startup enthusiast. B2B guy. I’m an MBA with Fortune 500 experience. I helped lead Bulbstorm to acquisition. Meet me.

Here’s to the crazy ones – the startup founders

Here’s to the crazy ones – the startup founders and their teams. I respect the hell out of you. I don’t envy you in the least. I’ve been there. I was employee six at a software startup that grew to two dozen before we were acquired in 2013. I did the 12-hour days, the six-day […]

3 marketing automation sequences to scale your startup

Over the last year, I’ve fallen in love with marketing automation. It appeals to my past as a writer and storyteller, an email marketer, and a sales enabler. And I love how effective it is! I recently attended a three-day Infusionsoft University training event. Early on, the facilitator pointed out that 80 percent of deals […]

I caught my limit aboard the good ship Bulbstorm

“When you go fishing you can catch a lot of fish, or you can catch a big fish. You ever walk into a guy’s den and see a picture of him standing next to 14 trout? No, he’s holding a 3,000-pound marlin.” ~ The Social Network When I joined Bulbstorm in October 2009, I thought […]

3 dos and 2 don’ts for settling the digital marketing frontier

I previously posted about the importance of a dedicated R&D budget for digital marketing innovation. Of course, a budget is useless if it’s squandered. And in digital marketing, there are plenty of opportunities to burn cash. Digital marketing is an unsettled frontier, populated by self-proclaimed gurus, snake oil salesmen, and iffy startups. You can strike […]

Facebook advertising for the single-and-looking

I’m a single guy with specific taste. I’m only interested in women with the potential to become my intellectual and spiritual partner over the long term. On any given night, these women may be in bars. Or coffee shops. Or yoga classes. Or laundromats. In the unlikely case that I’m in the same place at […]